Explore our four service offerings to SMEs, trade organizations, governments and their agencies to support growth and development.
Market Entry & Business Development
We help firms, trade organizations, and institutions enter markets with purpose, and develop the outcomes required to generate ROI.
Vermont Strategies will help your go-to-market team successfully navigate complex sales across Canada, the United States, the Caribbean or Africa by identifying the right buyers, partners, channels, and decision makers, then building a practical strategy to win recurring revenue.
How we help you win
- New Market Entry plans
- Decision Maker and Buying Influence identification
- Business development systems for complex sales
- Strategic outreach and relationship building
- Business development training for sales organizations
Public Engagement
Avoid culture wars while changing hearts and minds through effective communication, informed by data.
Engage your stakeholders and key communities through strategic messaging, moving people from awareness to alignment with full understanding of the current cultural zeitgeist.
How we help you win
- Public Relations strategies that move the needle
- Community and stakeholder outreach campaigns
- Media positioning
- Social advertising and digital engagement support
- Reputation Management
Government Relations
Sync with government, influence policy, and advance your objectives with strategy that respects how public institutions actually work.
We support organizations seeking grants, policy wins, decision maker access, and stronger alignment with municipal, provincial, state, and federal governments. Good government relations is preparation, timing, credibility, and follow through. You'll find them all here.
How we help you win
- Ethical and effective lobbying focused on improving your business, procurement, or policy outcomes
- Stakeholder, decision maker and Buying Influence mapping
- Policy monitoring and political intelligence gathering in support of your goals
- Pre-budget submissions strategy and execution
- Securing grant funding to grow your business
Diaspora Mapping & Advocacy Infrastructure
We help Caribbean and African governments, consulates, and public agencies identify diaspora audiences, build strategic contact infrastructure, and engage them across Canada and the United States.
This service enables clients to find and develop contact lists, segment audiences by geography or priority, and activate outreach through email, digital media, paid advertising, public relations, and public affairs campaigns. Where appropriate, it can also support advocacy efforts aimed at elected officials in Canada and the U.S.
How we help you win
- Diaspora and stakeholder mapping in key North American markets
- Structured contact list development and segmentation
- Digital and traditional ad campaigns to reach diaspora communities with the right message at the right time
- Advocacy campaigns targeting elected officials